Shure Statement on Relief Assistance for California Fires

The devastating fires in California have been heartbreaking to watch and the destruction in the area is catastrophic. Our hearts go out to all of those impacted and we thank the first responders for their heroic efforts.

This is an area many musicians, entertainers, and audio industry professionals call home. They bring us some of the best music, television, radio, podcasts, movies, news programming, and more that we consume every day, around the world.

Many of their lives and livelihoods have been adversely affected and Shure is dedicated to helping them during this extreme time of need. 

Shure is providing the following support in response to these fires: 

• We are working with industry partners who are providing much-needed assistance directly to industry professionals, including replacement of some essential Shure audio gear damaged in the fires.
• Shure has made a donation to the American Red Cross for local support, including help for hard-working first responders and shelters for those affected.
• We have also donated to MusiCares, which is providing additional resources to music professionals impacted by the fires. 

We are also evaluating additional ways to assist as this situation evolves. Here is a link to some resources for those seeking assistance or for others who want to donate: https://www.billboard.com/business/business-news/l-a-wildfire-relief-music-workers-resource-guide-1235873344/